Clinicea Healthcare India: SAP for Medical Clinics
While the tertiary sector is well serviced by giants of the industry, many new entrants in the primary healthcare industry are trying to offer very similar business productivity solutions that do work but solves only one piece of the puzzle. 
SAP for Medical Clinics
At the same time, desktop solutions on the EMR & practice management endhave become the dinosaurs of the bygone era. The Kolkata based Clinicea – a provider of EMR with the most comprehensive practice management solutions –onthe other hand targets the institutional end of the market and offers a comprehensive platform thatworks with varied devices and operating systems. Whether it is cloud or offline, the platform can extend itself easily and provide a single doorway to all requirements of a clinic chain and therefore a clinic.The company also focuses on the ancillary &wellness segment whichis growing at the rate of 34 percent, almost twice the rate of primary healthcare.
Currently, even a small clinic in India is making use of appointment booking system, CMS for websitesand few make use of Cloud IVRs and other systems. Scaling this up to a clinic chain that needs to manage themselves, their franchisees and achieve a healthy return, they end up deploying a heterogeneous mix of disconnected systems that leads to isolated data stores, disconnected departments, complexity in every dayoperations, and high upfront &maintenance costs.
"Employing technology is not an optional branding exercise to enhance image before the patient. It is required to get insight into the existing operations, bring about consistency at point of care and standardization at point of service to patients,"
says Lalit Surana, CEO, Clinicea Healthcare India.
Coming as a rescuer, Clinicea offers one of the most sophisticated software for clinic chain management. From super-specialized EMR, practice management, lab, pharmacy, CRM, telephony and medical callcenters, the company covers all on a single integrated platform. The built in globalization capabilities of the platform allows users to connect clinics in a chain even when operating under different legislative requirements. Clinicea can aggregate data, mine it and lets the user run analytics in the language preferred by him. "We intend to become the SAP for Medical Clinics, thus emphasize on creative end of the technology," adds Hemesh Soni, CTO, Clinicea Healthcare India.
Since its inception in 2012, the company has been focusing on institutional clients. The long gestation periods and extended pilots helped them win trust and let their clients validate the capabilities of the platform to complete satisfaction. Cliniceahas seen equal number of successes in emerging markets and developed ones with many big customers in their basket.
RichFeel, the largest trichology chain of clinics in India is one such example. Similarly, the company has been signed by the largest closed private equity fund for healthcare for the SE Asian Chain of Clinic and has also been exclusivelyassigned as a solutions provider for the leader in Aesthetic medicine out of France - for the world-wide franchisee program.
With offices in Asia, Australia and Africa, Clinicea sees great demand for its solutions even in the developed markets like U.S., Saudi, and others. Those who are already using the European or American solutions are also moving towards Clinicea. Going further, the organization is working to come up with an API (Application Programming Interface) to encourage an ecosystem for building healthcare apps on Clinicea.
Coming as a rescuer, Clinicea offers one of the most sophisticated software for clinic chain management. From super-specialized EMR, practice management, lab, pharmacy, CRM, telephony and medical callcenters, the company covers all on a single integrated platform. The built in globalization capabilities of the platform allows users to connect clinics in a chain even when operating under different legislative requirements. Clinicea can aggregate data, mine it and lets the user run analytics in the language preferred by him. "We intend to become the SAP for Medical Clinics, thus emphasize on creative end of the technology," adds Hemesh Soni, CTO, Clinicea Healthcare India.
Since its inception in 2012, the company has been focusing on institutional clients. The long gestation periods and extended pilots helped them win trust and let their clients validate the capabilities of the platform to complete satisfaction. Cliniceahas seen equal number of successes in emerging markets and developed ones with many big customers in their basket.
RichFeel, the largest trichology chain of clinics in India is one such example. Similarly, the company has been signed by the largest closed private equity fund for healthcare for the SE Asian Chain of Clinic and has also been exclusivelyassigned as a solutions provider for the leader in Aesthetic medicine out of France - for the world-wide franchisee program.
With offices in Asia, Australia and Africa, Clinicea sees great demand for its solutions even in the developed markets like U.S., Saudi, and others. Those who are already using the European or American solutions are also moving towards Clinicea. Going further, the organization is working to come up with an API (Application Programming Interface) to encourage an ecosystem for building healthcare apps on Clinicea.
