SmartRx : Adding Tremendous Value to Customer through Healthcare CRM
Usually organizations 'innovate' by replicating successful products from developed countries like U.S. But SmartRx set the bar really high by refusing to follow other's footprints and launched their one-of-a-kind product in U.S. built from India. Their success proved that sincerity always get rewarded.SmartRx, a Bangalore headquartered cloud based patient management solution, the first product of Smart Cloud Technologies founded in 2012 byAnil Kumarand Vijay Kannan evidently hit the first ball to boundary. These serial entrepreneurs who have earlier built successful corporations in India and U.S.from scratch,poured their expertise and yet again hit hat-trick with SmartRx which won the Economic Times Power of Ideas award among 16000 applicants.Their products SmartRx Engage (India) and SmartCare (U.S.)do smarten up the way healthcare and prescriptions are managed, justifying the name SmartRx meaning smart prescription in Latin. SmartRx Engage rocked the foundation of the most underserved healthcare CRM and provide patient centric care that add enhanced value to the customers.By amalgamating patient care and patient marketing, SmartRx Engage enables hospitals to provide proactive health management, mobile solutions for healthcare and digital marketing. It aids a win-win situation for both hospitals and patients by facilitating dramatic improvement in the patients' health outcomes thereby driving higher revenues for health provider through patient loyalty, return rate and excellent feedbacks for marketing campaigns.
SmartRx's solutions like post-discharge care and chronic care provide information like rehab instructions, medication reminders and test results alerts to their mobile.
For instance, post discharge care has an intelligent lifestyle tracker that helps to recover faster by providing life style support information with a simple swipe and the built-in smart triggers alerts them when something goes wrong.
SmartCare especially tuned for U.S. market provides these solutions via mobile. With the current major healthcare transformation in U.S. with ObamaCare, SmartRx foresees tenfold growth in business.
However, in the touchy-feely Indian healthcare CRM market, due to lack of technology adaption, introducing a cloud based product was a challenging task couple of years ago. But the tide is slightly turning over now with the invasion of mobile adaption and reorganization of brands in hospitals. Alongside, the smart duois gradually overcoming the challenges by identifying the metrics driving customer's business and tuning the product accordingly.Though SmartRx serves all classes of people, the illiterate people from remote villages at bottom of pyramid believe it is a boon and follow the healthcare messages religiously with the added benefit ofcommunicating doctors without spending much time or money.
With offices in Bangalore, Hyderabad and U.S., they serve to small hospitals as well as large chains including Ramakrishna, Medwin Hospitals, Manipal Hospitals, and Seattle Children's Hospital. SmartRx raised venture funding from across countries and with next round they plan to enlarge their client base several fold. By maturing their solution apt for entire Indian market, South East Asia and near shore market in Middle East, they envision a jaunty expansion globally.
Adding Tremendous Value to Customer through Healthcare CRM
SmartCare especially tuned for U.S. market provides these solutions via mobile. With the current major healthcare transformation in U.S. with ObamaCare, SmartRx foresees tenfold growth in business.
However, in the touchy-feely Indian healthcare CRM market, due to lack of technology adaption, introducing a cloud based product was a challenging task couple of years ago. But the tide is slightly turning over now with the invasion of mobile adaption and reorganization of brands in hospitals. Alongside, the smart duois gradually overcoming the challenges by identifying the metrics driving customer's business and tuning the product accordingly.Though SmartRx serves all classes of people, the illiterate people from remote villages at bottom of pyramid believe it is a boon and follow the healthcare messages religiously with the added benefit ofcommunicating doctors without spending much time or money.
With offices in Bangalore, Hyderabad and U.S., they serve to small hospitals as well as large chains including Ramakrishna, Medwin Hospitals, Manipal Hospitals, and Seattle Children's Hospital. SmartRx raised venture funding from across countries and with next round they plan to enlarge their client base several fold. By maturing their solution apt for entire Indian market, South East Asia and near shore market in Middle East, they envision a jaunty expansion globally.
